Beachhead Advisor, New Zealand
David is a director of Eleven, a Wellington and London based strategic consultancy that specialises in providing businesses with the clarity and pathway required to become high-growth customer-centric businesses
David offers more than 25 years’ of expertise in business, brand and marketing strategy, new technology strategy, product development, communication planning and implementation, and practical people leadership.
Prior to Eleven, David launched and grew two successful businesses in New Zealand. He sold his shareholding in the first to become part of the foundation team of a San Francisco tech start-up. He was then brought in to re-shape and reposition a London-based integrated communications agency.
He has considerable interest in the psychology of human behaviour, and has co-developed a unique predictive research tool called HardwiredTM.
David is 54, resides in Seatoun, Wellington, and is married with two sons. His interests include psychology, technology, cycling, motorcycling and coaching football.
Advisory areasDeep customer-centric insight, customer-centric business purpose, value propositions and brand, marketing and communications, culture design, customer-centric product and service development, sales and marketing alignment.
Sector experienceEducations, Advertising, Agritech, Dairy, Mobile, ICT Services.
David has experience working across the UK, Ireland, Italy, USA, and Australia.