Geoff Devereux

  • Beachhead Advisor, New Zealand

Geoff is a highly experienced and well connected digital industry professional who has founded and run businesses in New Zealand and the UK servicing clients around the world. 

He brings a rare mix of creativity, strategy and commercial acumen. He is passionate about creating digital products that deliver valuable, high-utility  experiences for users, and commercial value for stakeholders.

After beginning his career in accountancy, then ERP systems consulting in NZ and Australia, Geoff took leadership roles on complex SAP projects in the UK, notably the integration of all Transport for London businesses and integration of 18 international business units for Verizon.

Spotting the opportunities presented by the growth in the internet he moved away from corporate consulting and in 2003 he co-founded and as Managing Director grew leading London digital creative agency Delete, growing it from a small office in Brixton to a well-established central London agency. Geoff oversaw all growth and strategic planning on client work. Delete was renowned and respected for its innovative application of both creative design and technology, delivering a mix of complex websites and digital campaigns for local and global brands such as Remington, Ministry of Sound, Red Bull, Westfield and Virgin Atlantic.

After Delete was acquired, in 2011 Geoff moved back to NZ to lead, grow Tequila Digital for global agency TBWA, then as CEO of digital design agency Union Digital, he was engaged to grow the agency, build capability and make it exit-ready. 

Geoff and two co-founders, started television second screen startup Buzzdial in 2013 raising capital from local and offshore investors. They grew a broadcaster client base in NZ, Australia, UK and US and in just over two years engaged with over 500K TV viewers, and 38M interactions. 

Geoff is now a co-founder of JungleGym, a consultancy to support digital product entrepreneurs to take digital products to market, bringing together his sound knowledge across lean startups, user experience design, digital marketing, and commercial business. Particularly focussing on creating world class digital experiences, raising capital, and launching into offshore markets.

Advisory areas 

Digital strategy, digital product innovation, business strategy, lean startups, digital marketing, enterprise sales.

Sector experience

Technology, Broadcast and Entertainment, Financial Services, Consumer Products, FMCG.

Geographies

New Zealand, Australia, UK, US.