Geoff Lawrie

  • Beachhead Advisor, New Zealand

Geoff has 36 years of professional business experience in the technology industry in New Zealand and the Asia-Pacific region, with 25 of those years spent in general manager or managing director positions.

He has worked at a senior strategic level for some of the most respected international companies in this industry, including six years as the managing director of Microsoft New Zealand and nine years as the country manager for Cisco Systems.

He has well developed skills in the area of leadership and communications, innovation management, business strategy and sales management, as well as considerable experience in leading the market and media engagement for a company.

Geoff was the inaugural chairman of the NZTech industry association and maintains strong linkages with the technology-based innovation sector in NZ.

Geoff is a director at Howard and Company, an associate director at Ngai Tahu Farming, a director of Auror and is a trustee of the Valens Group charitable organisation.

He is a member of the Institute of Directors and the Ice Angel network in Auckland.

Advisory areas

Business growth strategy, innovation, disruption and change management, channel marketing and distribution management, mergers and acquisitions, PR and stakeholder communications.

Sector experience

ICT Services, SaaS, Agritech, Biotech, Cyber Security, Tourism.


Geoff has specific experience working across New Zealand, Australia, and the United States.


Read more about Geoff on LinkedIn.