Morag McCay

  • Beachhead Advisor, New Zealand

Morag was an executive director on UK company boards for 12 years. She held senior marketing and commercial roles at Pret A Manger, ARAMARK, Hilton International, AVIS Europe Middle East & Africa and Campbells Foods.

She has a long track record in building powerful commercial strategies from new customer and market insights, and delivering brand propositions to different cultures.

Morag has worked in corporate and entrepreneurial businesses and led overseas development in USA, Japan and Hong Kong. Since returning to Auckland in 2013,

Morag has been investing in developing high value food and beverage products for Asia. She has an MBA and BHSc from the University of Otago.

Advisory areas

Marketing, branding, retailing, innovation, customer experience, change management, customer relationship management.

Sector experience

Beverages, FMCG, Food Processing, Meat (Red Meat and Poultry), Natural Products, Tourism.


Morag has experience working in UK, Europe, USA, Hong Kong, and Japan.


Read more about Morag on LinkedIn.