Murray Willocks

  • Beachhead Advisor, New Zealand

Murray is an experienced and successful business leader based in Christchurch. He has a background in senior leadership, business development, setting up managing international business, and exporting, with a prime focus around agricultural markets. 

Murray was the CEO of NZ Agriseeds, a plant breeding, production and marketing business whose mission was to deliver farmers the best possible pastures they could grow. Under Murray's tenure Agriseeds went to the next step in its evolution through building on our vision, values and strategy which lead to a significant increase in their business through meeting our customer needs and export growth, and organizational and people development. Over that period significant investments were made into new science and technology that will change pasture productivity and profitability within ever increasing environmental constraints.

Murray has a great perspective on business development and management and has wide experience in agriculture markets.

Advisory areas 

Vision, values and strategy, organizational development, exporting, research investment, new product development

Sector experience 



Murray has experience interacting with businesses throughout the world, exporting to South American countries, Australia and South Africa, and working in Pakistan.