Roy Moody

  • Beachhead Advisor, New Zealand

Roy was the Chief Executive Officer and Executive Director of Phitek Systems Limited. Working closely with the Board, shareholder base and government agencies Roy lead the turnaround of Phitek to make it the global leader in its field with a five-fold increase in profits and a four-fold increase in revenue in four years. He then managed the very successful sale of the company to a New York Stock Exchange listed technology company in 2017.

Originally an engineer, Roy brings a strong focus on innovation, strategy, governance, leadership, team building and process. He has a track record of delivering growth and profitably through actively seeking a disruptive point of difference in technologies to exploit new and existing markets.

Roy has over 20 years’ experience leading design, product and process innovation for highly successful New Zealand export businesses delivering commercially successful technology products to global customers.

His experience in operating in complex markets and using regulation, intellectual property and brand to create barriers to competitor entry has allowed Roy to grow profitable, scalable and sustainable businesses.

Advisory areas

Preparation of companies for sale or investment, leadership, strategy, product and process innovation, branding, creation and management of intellectual property, market disruption, global operations, international business development and sales management.


Tech services, aviation, electronics, metal manufacturing.


Roy has experience working in the United States, China, Singapore, Thailand, Europe and the Middle East.