Sarah Lukins

  • Beachhead Advisor, New Zealand

Sarah is an eCommerce and Digital Marketing expert with 18 years experience of working in digital roles, primarily within the retail sector. Sarah has created and implemented digital transformation strategies for well-known retail brands in the UK, US, Australia and New Zealand.

Sarah lived in the UK for 18 years where she was the eCommerce Director for the fashion brand L.K.Bennett and Head of Digital for Westfield UK. Sarah then took a position in Melbourne as General Manager of Marketing and Digital at the Australian fashion brand Forever New before returning back to New Zealand in 2017. In all of these roles Sarah significantly grew the ecommerce contribution of the businesses and also delivered sales growth via omni-channel initiatives in store.

Sarah has end to end eCommerce and retail experience from platform development through to trading optimisation, cross channel retail, marketing and customer service. Sarah is passionate about product, the customer retail experience and the transformational impact that digital can have to grow a business.

Sarah is keen to support New Zealand businesses with their expansion into global markets via digital channels.

Advisory areas

eCommerce, digital strategy, digital marketing, marketing, CRM.

Sector experience

Fashion/apparel, homeware and furniture, beds & mattresses, FMCG, shopping centres.


Sarah has experience working in the UK, the US, Europe, Australia, Canada, India, Singapore and Turkey.