Stuart Braxton

  • Beachhead Advisor, New Zealand

Stuart recently relocated to Christchurch after almost 20 years in Apple's global marketing group. At Apple he was closely involved in the launch and roll-out of some of the most iconic consumer products of all time, including the iPhone, iPad and iMac, and game-changing services such as iTunes and the App Store.

During a period of rapid growth and international expansion for Apple, Stuart lived and worked in the UK, US and Australia, where he specialised in new product introductions, brand strategy and go-to-market planning. 

Stuart spent almost a decade as a manager in Apple's interactive team, orchestrating the expansion of the company's digital footprint into over 50 new and emerging markets across Europe, the Middle East and Africa. 

He subsequently spent 10 years in various marketing management positions at Apple, including a two-year tour of duty in California as global Marketing Communications lead for the iPad product line, a period building Apple's marketing capabilities in South East Asia, and a stint as Head of Marketing Communications for Australia / New Zealand, where he oversaw regional revenue growth of 20 percent, fuelled by a strong emphasis on partner marketing.

Stuart combines creative flair with commercial acumen, has deep knowledge of the legal and cultural restrictions related to international marketing, and is passionate about helping brands build equity by focusing on the customer experience.

Advisory areas

Marketing, advertising, brand strategy, digital strategy, go-to-market strategy, strategic partnerships, media.

Sector experience

Hardware/electronics, tech services, entertainment, advertising platforms.

Geographies

United States, the United Kingdom, Europe, South East Asia, Australia and New Zealand.