David Ian Gray

  • Beachheads Advisor, North America

  • North America

David Ian Gray is recognized by industry and media as an expert on retail and shopper trends, consistently producing high-impact knowledge for over 28 years. He founded DIG360 to help retail and “retail-minded” founders and leaders. They respect him for his fresh counsel on defining customer relevance, rethinking customer experience, and his tailored road-maps for evolution and healthy growth.

Anticipating the future, David delivers insight, provocative questions, and new metaphors as catalysts for pragmatic reinvention. He has a unique ability to uncover patterns and root causes, adeptly spotting opportunities. With his help, organizations future-proof their go-to-market strategy and become more relevant to the right target audiences.

He has a passion to do what’s right for his clients. DIG360’s assisted and collaborative “Do It Yourself” methodologies support those wishing to build their own solutions rather than be “told what to do.” An innate ability to understand the “human” side of change enables approaches tailored to fit client cultures and leader personalities.

David is a gifted connector who has augmented a solid core team with a truly collaborative network of diverse senior talents who share values, ethics, and interests. Furthermore, he regularly connects peer executives and convenes gatherings of leaders around common interests.

He presents on diverse topics, such as emerging retail trends, the role of retail in a sustainable future, and the need for strategic adaptation and management of innovation. He has taught senior executives globally for the prestigious London Business School, presented at conferences around the world, and he is widely sought for insight by business media. He values his longstanding relationship with NZTE and New Zealand entrepreneurs. 

Advisory Areas: 

Retail Trends • Consumer Trends • Innovation • Customer Experience • Customer Journey • Retail Disruption • Customer Insights 
Business Intelligence • Retail Strategy • Omnichannel • Ecommerce • Retail Technology • Sustainable Retail • Sustainability • Workshops 
Keynotes • Fashion • Personal Care • Furnishings • Food

Sector Experience:

  • Fashion/Apparel 
  • FMCG 
  • Natural Products 
  • Payment Transactions 
  • Beverages 
  • Payment Transactions


  • Vancouver 
  • Canada