Andrew Goodwin

  • Beachhead Advisor, South East Asia

Andrew is an Asia based business leader with in-depth knowledge about doing business in the region.

New Zealand companies at any stage of exporting can benefit from his knowledge about the best way to go about setting up and operating in the region – from market analysis, strategy and business models, to managing teams and cultural nuances.

Based in Kuala Lumpur, Andrew joined our Beachhead Advisor team in 2015, and knows what it takes to scale a business.

He worked for Datacom for 20 years, holding leadership roles focused on developing markets, products and services, strategy and organisational culture. He was responsible for the company’s Asian business which included delivery centres in Malaysia and Philippines. 

Now focused on business strategy and leadership, he sees great potential for New Zealand companies setting up a regional hub in Malaysia.

Andrew also has a solid understanding of the technology sector, having started his career in a range of roles spanning software development and integration, to network engineering and data analytics, and has also obtained formal qualifications in both Business and Psychology.

Advisory areas

Setting up and operating business in Malaysia and Philippines, market viewpoints and differences between geographies, scaling businesses and expanding in region through workforce growth and the expansion of infrastructure, offshoring and global service delivery from Asia, domestic technology services sector in Malaysia.

Sector experience

Tech services, smart data, governance. 


Andrew has specific experience working within Malaysia, Philippines and Australia.


Read more about Andrew on LinkedIn.

Andrew Goodwin