Beachhead Advisor, South East Asia
Haike brings 20 years’ experience in international trade and business to the Beachheads team and can help New Zealand companies navigate one of the world’s fastest growing economies - Vietnam.
Based in Vietnam since 2012, Haike draws on his dual experience as a senior New Zealand diplomat and now founder of a Vietnamese company to help companies succeed in the region.Haike was New Zealand’s Ambassador to Vietnam for four years, and then founded LightPath Consulting Group, a B2B business specialises in international education.
As a diplomat Haike had a strong focus on supporting trade, business and education outcomes for New Zealand, including as a trade negotiator for New Zealand in the TPP and WTO. He has also a wide range of experience in emerging markets, having previously worked in India, China and Brazil. He sees Ho Chi Minh City as currently one of the world’s most dynamic cities, and home to one of Asia’s hottest tech start-up scenes.
He has seen many companies enter the Vietnam market, and has first-hand experience of the opportunities and the challenges they face.
Haike can provide actionable insights into the Vietnamese market, from cultural nuances to how companies from a population of five.
Strategic & Operational Planning, Business Development, New Market Entry, Brand Building & Marketing, Digital Engagement, Government/Corporate Affairs, Cross Cultural Engagement.
Advertising, Agritech, Augmented/Virtual Reality, Aviation, Beer, Beverages, Biotech, Building & Construction, Cyber Security, Dairy, Data/Analytics.