Beachhead Advisor, South East Asia
Jeremy Ng graduated from Nottingham University with a Bachelor’s of Food Science in 1999. In 2000, Jeremy started working with Roche Malaysia as a sales product specialist. After two years at Roche, he left to join Shyan Trading in 2002.
At Shyan, he started in marketing then brand management and key account negotiations. In 2007, he made a big decision for Shyan to streamline their portfolio and start the 'Yogood' brand, Shyan’s private label. Within five years , 'Yogood' became one of the leading healthy food brands in Malaysia.
Outside of Malaysia, Jeremy launched the 'Yogood' brand in other countries such as China, Singapore and Taiwan. In 2008, Jeremy took on the position as Managing Director of Shyan Trading.
Other major new brands distributed by Shyan Trading exclusively are UCC Coffee, Bellamy’s Organics, and The Chia Co.
His main interest is in developing and marketing of new exciting brands and helping businesses grow.
Distribution into Malaysian retailers, marketing and brand building, food compliance, labelling and regulations, organic foods, health foods and baby foods.
Beverages, dairy, FMCG, natural products, food processing, honey.