Jose Mari Mercado

  • Beachheads Advisor, South East Asia

Jose Mari Mercado (or Jomari as he is more commonly known) has over 30 years of experience in sales, marketing and consulting from various industries, spanning finance, insurance and telecommunications both in the Philippines and ASEAN/South Asia region where he held several leadership positions, and 12 years' experience in the IT and Business Process Management industry.

Jomari was born and raised in Manila, Philippines.  He worked and lived in Sydney, Australia for six months and in Singapore for two years.

Jomari is proud of his experience in helping grow the IT and Business Process Management industry in the country.  He handled business development for Convergys Philippines and helped the company grow to 32,000 employees in nine years.  He was also active in helping promote the Philippines and its potential, participating in trade and investment missions in the US, Australia, New Zealand, Singapore and Latin America.  He worked closely with key government agencies to help identify key success areas for the industry and helped develop programs to address these.

Currently, he is the National Technology Officer of Microsoft Philippines. As NTO, he is responsible for external outreach and engagement with technology policy elites, leading academics and government decision makers, and the development of an engagement strategy that will address existing and emergent technology policy issues impacting Microsoft’s business model and capacity to grow.

Prior to joining Microsoft, he was the President and CEO of Information Technology and Business Process Association of the Philippines (IBPAP). He has also worked in Convergys Corporation, IBM Philippines, and Coca-Cola Bottlers Philippines.

Jomari graduated with a degree in Industrial Engineering from the University of the Philippines. 

Advisory areas

Jomari’s specialty areas are business process outsourcing, talent development, technology vision, enterprise and cloud computing, and data analytics.

Sector experience

Business process outsourcing (customer care, technical support, software development), tech services, smart data, finance, insurance and telecommunications.


Jomari has specific experience working within the Philippines and Singapore, and has managed teams across the South East Asian region.