Beachhead Advisor, South East Asia
Tracey has helped some of the world’s most ambitious firms grow faster, and is passionate about helping New Zealand companies unlock their growth potential.
Her background in advertising led to more than 15 years of experience consulting in the tech, creative industries and consulting sectors, working for Facebook, Google, Unilever and General Motors, to name a few.
A Kiwi who grew up in Asia, via Australia, Tracey is now based in Singapore and understands how business solutions need to be relevant in different cultures and markets. She is keen to pass on her knowledge, and draw on her experience leading multi-market teams, designing, launching and running global programmes.
Tracey is an expert in digital innovation and is chief technology officer of Moveo Global, the company she founded to help firms facing digital disruption move faster.
When it comes to scaling internationally, Tracey knows that a growth mindset requires direction and focus – and a sound strategy. She can advise New Zealand companies on brand strategy and positioning as well as their business growth strategy.
Digital marketing strategy, agency and partner management, product and service marketing, creative strategy, media planning, mobile, customer journey planning, business growth strategy, workshop design, smart data.