Trudy Fawcett

  • Beachhead Advisor, South East Asia

Trudy is an experienced retail and e-commerce professional with a passion for the brands and products in food industry - and coaching high performance teams in business and endurance sport.

Hailing from the UK she now lives in Singapore and is keen to share her knowledge about the South East Asian region with New Zealand companies.

She can draw on more than 20 years’ experience in category management, including developing strategies and private labels, and joint business planning and training.

Trudy is the General Manager for SuperNature, Singapore’s premier organic and natural food and health store. She oversees two bricks & mortar stores, an online store and a distribution business, servicing retail and food service.

She is able to share her knowledge of global and local markets and trends, having spent the last 15 years developing relationships in Asia and across the world.

Trudy began her career in retail working as a buyer for Sainsbury Supermarkets in the UK, and has since worked in a variety of roles across the industry for companies including the Dairy Farm Group, General Mills and RedMart where she was Range Development Director.

Trudy is also a well-known member of the regional endurance sport scene. She has been invited as an elite runner to the London Marathon on three and represented Great Britain in the ITU Triathlon World Championships.

 As well as helping others find their running feet, Trudy also develops high performance business teams and can advise New Zealand companies on implementing processes and building strategy to drive growth in competitive markets.

Advisory areas

Brand management, category management, range optimisation, customer & market understanding, global sourcing, strategy formulation, new market entry, nutrition, organic and fresh produce

Sector experience

Beverages, dairy, FMCG (Fast Moving Consumer Products), fruit & vegetables, health, natural products


Trudy has experience working in Singapore