Wendy Lai

  • Beachheads Advisor, South East Asia

Wendy is the South East Asia Deloitte Strategy and Operations leader. Prior to this she held leadership roles in other Deloitte practices including Healthcare Leader and FSI Consulting Leader. 

Wendy has built a career around improving organisational performance. These improvements have been the result of developing and implementing competitive strategies to increase market share, reduce costs and improve productivity. In today’s world, this typically involves innovation, design and digital practices wrapped around data insights and a new operating culture. The ability to bring these threads together to reshape her clients’ businesses in practical steps is what Wendy is focused on. 

Wendy's industry focus is on healthcare and financial services. She also has held previous and current board appointments, including Deloitte (NZ), Counties Manukau Health (Deputy Chair and Chair of Audit and Finance), Te Papa The Museum of NZ (Chair of Audit and Finance), Avanti Finance and Ziera (Chair). These appointments have helped ensure she stays relevant to her clients’ pragmatic world and brings cross industry experiences to solve complex problems.

Wendy has worked in New Zealand, Australia, Asia and the United States.

Advisory areas

Strategy, innovation, digital, M&A, business model transformation, performance leadership.

Sector areas 

Tech services, health, financial services.


Singapore, South East Asia