Regional Director, East Asia, Singapore
My incentive for joining NZTE was to enable an international posting that combined my commercial background with my knowledge and love of the Italian language and culture. I was also keen to fly the New Zealand flag on the international stage. It was a foray I thought would springboard me to the next opportunity back to the private sector. It was a springboard although not quite the way I anticipated. From Milan I moved to Australia as Regional Director Australia Pacific and here I am now based in Singapore responsible for eight offices in East Asia.
The most rewarding thing about this role is having a fantastic team that wraps around exciting companies we are supporting. Equally, I love the fact that when working across large geographic regions, there are not only subtleties and nuances we can help out with, but the potential to find synergies across customers and use these to accelerate each company’s progress.
My position as Regional Director East Asia is not as customer facing as my Trade Commissioner role. My focus is more macro and working with my leadership team to develop our strategy in this incredibly dynamic and diverse region. Having worked in three of our seven regions, it is very rewarding seeing those companies continue their internationalisation journey over some years. The challenges can vary by market but the overarching fundamental of being successful internationally still resonate.