Tim Sperry has more than 20 years of retail grocery management experience in the United States, including more than a decade as Director of Grocery at Wholefoods Market.

He now runs Tim Sperry Group, which offers consulting services to companies in the natural, organic and specialty products channels.

In this video he offers advice to kiwi food & non-alcoholic beverage companies on entering the US market, the pitfalls of exporting and other things to know. 

The video covers:

  • Food trends that NZ companies are uniquely positioned for, including Organics, GMO-labelling and Gluten-Free. 
  • Pitfalls for exporters trying to grow their brand in the US market.
  • How - and where - companies should be entering the US market.
  • Researching and knowing the market - does your product fit?
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