China Mission delivers $871 million trade boost and vital insights
Over the three-days in Shanghai and Beijing, the 28-member business delegation signed or announced 30 MoUs and partnerships, product and campaign launches, and other commercial outcomes to progress their business in China.
Deals signed by New Zealand companies in China have contributed towards NZ$871 million in projected new export value during Prime Minister Christopher Luxon’s Mission to China this week. Businesses also gained valuable insights into the future of Chinese consumption.
Supported by New Zealand Trade and Enterprise (NZTE), the mission has helped secure and grow new trade and economic opportunities, particularly in the primary industry, premium food and beverage, health and wellbeing, education, and tourism, to support the Government’s double export value ambition. It has also greatly increased companies’ understanding of China’s changing market dynamics, which will be vital for New Zealand’s continued export success in the market.
“The New Zealand business delegation has shown an enormous amount of ambition to secure so many new business deals and partnerships, while expanding their knowledge of this competitive and fast-paced market,” said Delegation Lead Dame Therese Walsh, Chair of Air New Zealand and ASB Bank.
“The progress made this week through the Prime Minister’s visit will undoubtedly have a positive and long-lasting impact on our future trade relationship with China.”
Over the three-days in Shanghai and Beijing, the 28-member business delegation signed or announced 30 MoUs and partnerships, product and campaign launches, and other commercial outcomes to progress their business in China, the world’s 2nd biggest economy and New Zealand’s largest trading partner. Companies and organisations advancing commercial outcomes in China included Alliance, Zespri, Air New Zealand, Auckland Airport, Silver Fern Farms, Goodman Fielder, MitoQ, The Beauty Lab Collective, Victoria University of Wellington, UP Education, Te Pūkenga, Christchurch Airport, Rockit Global and Deer Industry New Zealand.
Clare Wilson, NZTE General Manager International, said “China continues to be a significant destination for New Zealand’s exporters, but like any market, it is not without its challenges - a slowing domestic market, increased competition and evolving demographics mean Kiwi businesses must be nimble, focused, and innovative to succeed. Pace is important.”
“This mission has shown that our companies are more than capable of capitalising on opportunities and building on our already considerable trade relationship, which is valued at over NZ$39 billion and represents more than 20% of New Zealand’s total exports. China is New Zealand’s top export destination for dairy, fruit, and seafood, and there is growing opportunity for our high-value health and wellbeing products.”
