About the author
Anna Guenther has recently started a new role at New Zealand Trade and Enterprise to support and inspire more women in export. With this work, she is focused on figuring out ways to increase the representation of both women-led companies, but also diversity in leadership across our export community.
This work commenced as part of the Trade for All agenda, started in 2018 to ensure New Zealand's trade policy supported a sustainable and inclusive economy, and ties into our negotiations and relationships with international trading partners.
Our vision for the future is that New Zealand companies reflect or diverse country – including 50% women led.
Prior to NZTE, Anna co-founded and scaled companies ranging from a Cheese Cartel through to PledgeMe both in New Zealand and overseas. She's also accidentally co-started an Unconference series for Women Who Get Sh*t Done, and completed a Masters in Entrepreneurship.
