Transcript: BBD CEO Summit
Quinten Hall: Look, I think coming along to these type of events really inspires you to go back and rethink how you’re doing things and I think we’re going to get a lot of ideas out of this Summit.
Dr Tom Waller: We absolutely have a purpose within our company. From day one, I think the specific wording was “Elevate the world from mediocrity to greatness.”
Hamish Whyte: Tom, from Lululemon spoke about using everybody in his business to come in the creative space and have the opportunity to prototype. I just thought that was genius.
Hamish Acland: I guess one of the things the Summit has inspired me to do differently or think differently about is just probably how to grow myself and how this can be really pegged against the company.
Dr Michelle Dickinson: So, I’m going to totally change the way that I think about branding and social impact within business because actually it’s what people care about.
Pic Picot: The Summit’s inspired me by the idea of getting in and stuck-in and trying something, seeing how it works and dumping it if it doesn’t go.
Gareth Hughes: To go away and engage with our community more. There’s great social media platforms to do that now, and it’s not just about what we decide to do in the boardroom; we need to go out to our customers and engage so as we get that collaborative buyer.
Jennifer Boggiss: I think a common theme across all the speakers has been about the quickness of taking a product from initial thoughts right through to market validation and to market.
Noreen Chadha: Yes, it was much more about, you know, “Can you understand yourself and therefore can you understand others and lead them and inspire them that way?”
Nigel Bamford: They had four speakers from different corners of the globe and they’ve all talked about this vision, they’ve all talked about having a strategy and they’ve all talked about having a purpose.
Daniel Flynn: At the beginning I said, “Ideas aren’t worth much; they’re not - we have to have the courage to get out of our comfort zone, to execute them a way that maybe no-one else has before and we have to be grounded on our purpose, our why?”
Anna Curzon: And if there’s one thing I could leave with you, just how important it is that we allow our people to do the best work of their lives.
Minnie Baragwanath: So, I think Better by Design needs to be really acknowledged for creating a space where you feel welcome and you can connect and learn.