We undertook a similar process in finding both of our agencies. We spent a lot of time planning this and understanding what exactly we wanted to achieve out of each project. We worked really closely with NZTE to help define what we wanted and needed in an agency. They created a short list for us and then enabled us to have an interview process so we would go to Seattle and interview three or four agencies all on one day in one hit. We evaluated the agency shortlist by having a couple of us attend all the interviews. When we walked away from the agency meetings we would sit down and look back to the objectives and what we were trying to achieve and there was an element of personality, who we could work best with. An element of size, who was nimble, who was big, who was well connected and also how engaged they were, how excited they were about working with us. We made a final decision on our agency over a beer at the end of a busy day. We really felt that it was it’s not a science, it’s actually an art so really who we connected well with, who we thought was going to deliver the best outcomes for us and that we would have some fun working with them.