International marketing and communication toolkit

The international marketing toolkit is an online resource offering valuable tips, simple checklists and practical templates to help you become export ready.

Exporting can be an exciting yet bewildering prospect. It offers many opportunities - higher sales and profits, faster growth and exposure to international best practice and innovation. Companies that are exposed to international competition are more productive, more profitable and more likely to stay in business.

There are risks, though. Jumping in without doing your research, not understanding cultural differences, increased costs, complex regulations and currency volatility are just some of the challenges.

This survival guide will help you decide if you are ready, what steps to take and common mistakes to avoid.

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