Your brand is more than just your logo, colour palette and imagery. It is the way customers perceive you, your business and your products or services. Your branding reflects your company’s personality by the choice of words you use, the tone, content, how you present visually and the type of relationships you have with customers.
Most importantly, branding is about being consistent. A memorable brand doesn’t need to be over the top to stand out – it needs to clearly articulate one set of vision and values that resonate with the audience you’re selling to. The better you can communicate how your brand is different, the more it will stick in the minds of potential customers.
Before exporting to a new market, review your branding and make sure it delivers a promise to the market that you can deliver on.