Intellectual property

Protecting intellectual property is one of the biggest issues New Zealand businesses face when entering a new geographical market.

Intellectual property (IP) – such as a new product, service, process or idea – is a valuable business asset. It’s important you know how to protect it overseas where there may be a greater risk of piracy, counterfeiting and reverse engineering.

IP laws may also be different from New Zealand’s. For example, China has a first-to-file system that requires no evidence of prior use or ownership, leaving registration of popular foreign marks open to third parties who register famous marks before the legitimate owner.

Take steps as early as possible to protect your IP. Have a clear, well-researched intellectual property plan and budget that anticipates risks.

Get expert support on the ground ahead of your market entry. Most importantly, be prepared to act quickly and decisively regarding enforcement.

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