Market entry models

Different markets may require different entry strategies. Understanding the pros and cons of each method will help you select the best model for your situation.

The market model that is best for you will be determined by the size of your company, your cash resources and other factors such as the level of risk you are prepared to take on and your commitment to the market.

Choose your overseas business partners carefully. You should identify and shortlist a number of suitable candidates, and evaluate them very carefully against key criteria before making a final decision.

Ideally, try to identify and select an offshore partner with an established customer base matching your product / service with a strong distribution network and sales team in a specific geographic location.

  • Market entry strategies

    Different markets may require different entry strategies. Understanding the pros and cons of each method will help you select the best model for your situation.

  • Business people chatting

    Working with agents and distributors

    If you are exporting to a market for the first time, you may wish to use an agent or a distributor.

  • Online sales

    Online sales

    Selling your products online can be an efficient, cost-effective way to grow your brand, without having to travel to your target market.

  • Licensing, franchising and royalties

    Licensing, franchising or accepting royalties can provide faster, more affordable and potentially more profitable access to markets.

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