Why take the time to conduct research? Because every market is unique and different to New Zealand. There are geographical and cultural complexities, size and regional variations, and different rules and regulations.
The best way to get a feel for a market is to actually go there. Meeting potential customers and partners in the market, assessing local trends first hand, and checking out the local competition will provide you with invaluable market intelligence.
Before you go, start by doing some simple research at home. Search competitor websites, join industry associations, and read industry-based news articles and blogs to get a baseline understanding of the local market before you commit.
If you still believe your export opportunity is viable, it’s time to find out more about how to check the feasibility of your market.