Thinking about exporting
Whether you've grown your business in New Zealand and are now looking for the next step, or you want to go international from day one, it's worth taking some time to ask yourself some fundamental questions before you take your first steps.
When exporting, you can’t rely on replicating exactly what works at home. Often, you will be required to develop your existing products and services or even invent new ones, to suit a new market’s needs.
Assess whether you have the resources and capacity to deliver.
If you’re thinking about exporting, you need to make sure you have the right leadership, team and Board in place to bring your strategy to life.
Exporting can put considerable financial strain on your existing business: can you make money and where can you source capital?
Clearly articulate what sets you apart from your competitors, and have a plan for how you will promote your product or service in-market.
Consider your market entry options and be aware of risks you may encounter as an exporter.
Get started on researching your potential markets.
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