Hawke's Bay

Hawke's Bay is a premium global producer, processor and exporter of primary products - beef, lamb, fruit and vegetables, forest products and wine.

Download the full regional investor profile below

The region’s high sunshine hours, fertile soils, low-cost land and competitive salaries provide strong commercial advantage for investors.

Investment opportunities exist in Hawke’s Bay’s world-class food and beverage industries, which are supported by access to an efficient international container port.

Regional highlights

  • High quality food and beverage production
  • Expert processing workforce
  • International container port
  • Growth in international visitors

Areas of opportunity

A productive place to grow

Hawke’s Bay is a leading horticulture and viticulture region, with a significant share of New Zealand’s horticultural land and workforce. A planned irrigation project could unlock 26,250 hectares of new irrigable land in the region and open up investible opportunities through increased productivity in meat, dairy, fruit and vegetable growing, and processing.

Global food and beverage manufacturing

The region’s primary production advantages support well-established and expanding food and wine industries, with low infrastructure costs attracting leading international food processing firms. Significant investment has recently been made in the pipfruit industry, and the region provides resources, workforce and export links to support a diverse range of food businesses.

Cost competitive shared services

Hawke’s Bay’s ready supply of skilled labour, and low commercial property rental and construction costs, make it an attractive place to create or relocate office-based support hubs. Hawke’s Bay offers the potential for international firms to efficiently service their customer base across New Zealand and around the world.

Download the full regional investor profile below

Who to contact

New Zealand Trade and Enterprise

For more information on opportunities and guidance about investing in New Zealand, email our investment specialists.

Business Hawke's Bay (BHB)

BHB is the region's business growth and attraction agency, and the investor's first point of contact. Together with a stakeholder forum called the Advisory Group, BHB identifies and supports new investment opportunities within the region's respective boundaries.

For more information and help in the region, contact BHB.

Sector strengths in Hawke's Bay

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