Palmerston North, the region’s largest city, is a key logistics centre due to its location, flat land and excellent transport
infrastructure. This enables further growth in the region’s major sectors as well as offering potential for direct investment in logistics. As an attractive, well-connected and accessible location, Manawatu-Whanganui has a proven track record as a location for contact centres and other business process support operations, to serve New Zealand or international customers.
- Agribusiness leader
- Global food innovator
- Biopharmaceutical production
- Logistics and business support nerve centre
Areas of opportunity
An agribusiness centre of excellence
The agriculture sector underpins the economy of Manawatu-Whanganui. The region is an important producer for the New Zealand meat and dairy industries. The growth and productivity is supported by the strong research base and innovative agritech manufacturers.
Strength in food innovation
The Manawatu-Whanganui region provides a suite of production, manufacturing and biopharmaceutical expertise. Palmerston North, the region’s largest city, is home to FoodHQ, which brings together world-class expertise in food innovation and research to benefit the industry.
Contact centre and business support hub
Manawatu-Whanganui has positioned itself as a centre of excellence for contact centre operations and offers an attractive location for international firms to establish or relocate their contact centre operations due to its affordable living, central location and stable workforce.
Who to contact
New Zealand Trade and Enterprise
For more information on opportunities and guidance about investing in New Zealand, email our investment specialists.
Spearhead Manawatu, working closely with Vision Manawatu, the local economic development agency, is an innovative programme responsible for attracting strategically important business and investment. It provides a professional and hassle-free gateway to the global investment opportunities across the region.
For more information and help in the region, contact Spearhead Director, Craig Nash.