Discover the Middle East

Busy evening at Dubai downtown, Dubai Mall, Dubai fountain. People waiting for fountain to play its show.

For exporters who have been thinking about business opportunities in the Gulf region, Discover the Middle East includes a range of sector-based activities linked to major annual trade events in Dubai. 

Participating businesses will be able to see for themselves what they need to do to prepare for exporting to markets in the region, and what it will take to succeed. 

The programme includes in-market elements tailored to business needs, and a mandatory pre-departure programme in New Zealand to help participants make the most of their experience in the Middle East, We’ll be in touch to discuss your requirements for the programme before confirming participation. 

Planned sector activities for Discover the Middle East include: 

  • Food & Beverage – featuring a guided Gulfood trade show visit and market workshops. This activity is scheduled for February 2020 and is now open for participation. Please complete the participation form, or for more information, email To participate in this activity you must be an NZTE customer (see below to find out more on becoming an NZTE customer).
  • Manufacturing – featuring guided trade show visits to The Big 5 or Gulfood Manufacturing (depending on participant industry or sector), and customer and market knowledge workshops. This activity is scheduled for November 2020. 
  • Tech – featuring a guided Gitex trade show visit, incubator and accelerator visit. This activity is scheduled for October 2020. 
  • Māori businesses – centred around understanding cultural similarities and aspects of doing business in the UAE and wider Gulf region. This activity is scheduled for early 2021. 

Dates and activities are subject to change. 

Who is it for? 

Discover the Middle East is suitable for businesses that are already established in international markets and are thinking about entering the Gulf region. 


Participants will be required to pay a contribution towards the cost of this activity (to be advised), in addition to any travel and accommodation expenses. 

Want to know more? 

To find out more and see if Discover the Middle East could be right for your business, download the information sheet available below.  

Interested in participating? 

To participate in this activity your business must be an NZTE customer.

Register your details here to express your interest and we’ll be in touch to discuss the programme with you. Alternatively, contact your NZTE customer manager. 

Not an NZTE customer? 

If you’re not an NZTE customer but are interested in participating, contact us or call 0800 555 888. You can also find out more about how NZTE assists companies in growing their business internationally.

Road to Expo 2020: Business leveraging programme

For businesses looking to enter or grow their presence in the Middle East, there’s never been a better time to accelerate your business opportunities. See our programme of activities now.