Discover Middle East and Discover Plus

Busy evening at Dubai downtown, Dubai Mall, Dubai fountain. People waiting for fountain to play its show.

For exporters who have been thinking about business opportunities in the Gulf region, Discover Middle East includes a range of sector-based activities linked to major annual trade events in Dubai. 

Participating businesses will be able to see for themselves what they need to do to prepare for exporting to markets in the region, and what it will take to succeed. 

The programme includes in-market elements tailored to business needs, and a mandatory pre-departure programme in New Zealand to help participants make the most of their experience in the Middle East. We’ll be in touch to discuss your requirements for the programme before confirming participation. 

Planned sector activities for Discover Middle East include: 

  • Food & Beverage – featuring a guided Gulfood trade show visit and market workshops. This activity is scheduled for February 2020 and is now open for participation. Please complete the participation form, or for more information, email To participate in this activity you must be an NZTE customer - see below for more details on this.
  • Manufacturing – featuring guided trade show visits (depending on participant industry or sector), and customer and market knowledge workshops. Express your interest to find out more.
  • Tech – featuring a guided Gitex trade show visit, incubator and accelerator visit. This activity is scheduled for October 2020. 

Dates and activities are subject to change. 

Discover Plus

Discover Plus is an expansion of Discover Middle East, designed for exporters who are ready to build up their market presence in Saudi Arabia, India or other IMEA markets.

Discover Plus includes selected in-market elements from Discover Middle East and adds a tailored 1-2 day programme in another IMEA market, such as Saudi Arabia or India.

Who is it for?

Discover Middle East and Discover Plus are suitable for businesses that are already established in international markets and are thinking about entering the Middle East or IMEA region. 


Participants will be required to pay a contribution towards the cost of this activity (to be advised), in addition to any travel and accommodation expenses. 

How to get involved

To find out if Discover Middle East could be right for your business, download the information sheet available below, then register your interest online or contact your NZTE customer manager.

Alternatively, contact us on and we’ll be in touch to discuss the programme with you.

Not an NZTE customer? 

If you’re not an NZTE customer but are interested in participating, contact us or call 0800 555 888. You can also find out more about how NZTE assists companies in growing their business internationally.

We’re now accepting registrations from food and beverage companies who are interested in participating in Discover the Middle East next February.

Road to Expo 2020: Business leveraging programme

For businesses looking to enter or grow their presence in the Middle East, there’s never been a better time to accelerate your business opportunities. See our programme of activities now.