Fieldays 2017

14 June 2017 - 16 June 201702:00 AM-02:00 AM
Mystery Creek, Hamilton

NZTE at Fieldays 2017 

The New Zealand Agricultural Fieldays at Mystery Creek, Hamilton is the biggest showcase of agricultural technology in the Southern Hemisphere and is a demonstration of how New Zealand is leading change for farmers globally. This year it takes place 14-17 June.

As the Government’s international business development agency, we are running a programme of events designed to bring New Zealand agritech companies and international buyers together at Fieldays. 

We encourage companies and international buyers to register for these events and to take this opportunity to network and build relationships with each other. We look forward to welcoming you. 

Agribusiness seminar series

Our seminar series highlights opportunities and challenges for New Zealand companies in key agricultural markets. International visitors will also find value in networking opportunities at each seminar. 

Short presentations from businesses working in these markets, and other industry and government experts, will be followed by a question and answer session and networking. Join us to learn, make connections and explore new potential for your business in international markets.

All seminars take place in the Business and International Centre, Mystery Creek Pavilion, E Street.

Keys to success in South America - Colombia, Chile and Argentina

Wednesday 14 June 3:30pm – 5:30pm – includes presentations and networking

Colombia, Chile and Argentina all have large and dynamic agribusiness sectors – and smart, well-prepared Kiwi companies are finding opportunities in these markets.

You’ll hear about key opportunities, emerging trends, and challenges for exporters – including insights from well-known local companies tackling these markets right now.


• Mike Petersen, NZ Special Agricultural Trade Envoy
• Gonzalo Andersen, General Manager Chile, Gallagher
• Sara Reyes, NZTE Business Development Manager, Chile and Argentina
• Peter van Elzakker, Global Product Manager Grazing, CRV 
• Elvira Martinez, NZTE Business Development Manager, Colombia
• Phil Quinn, Senior Business Originator, New Zealand Export Credit Office

Opportunities in Brazil’s agritech market 

Thursday 15 June 8:30am – 10:00am – includes presentations and networking

Brazil has over 350 million hectares of fertile land, and farms the world’s largest commercial cattle and beef herd. It offers many areas of opportunity for New Zealand exporters. 

Hear from New Zealand companies and government representatives with expertise in this market.


• Mauricio Mendes, NZTE Beachhead Advisor South America, and Director of Agriplanning Agribusiness Consultancy
• Barry Allison, Manager Developing Markets, LIC 
• Josh Wheeler, Quality Consultants of New Zealand
• Phil Quinn, Senior Business Originator, New Zealand Export Credit Office

Trends in the UK Agritech Market  

Thursday 15 June 3:30pm – 5:00pm – includes presentations and networking

The seminar will look at where the bulk of dairy investment is being made on-farm in the UK, how changing environmental practices are affecting UK farmers, and what types of agri technology UK farmers are demanding.


• Johnathan Sinclair LVO, British High Commissioner, New Zealand
• Carl Ravenhall, Non-executive Director, First Milk
• Stuart Mills, Director, McVeigh Parker
• Rob Massey, General Manager, Kiwikit Limited

Try in Ireland 

Friday 16 June 8:30am – 10:00am – includes presentations and networking

With a strong history in agriculture and as a committed member of the European Union, Ireland can be an option for New Zealand companies looking to expand their business further into Europe. 

John Conlon, IDA Executive Vice President and Director of Asia Pacific, will lead a seminar outlining opportunities for New Zealand companies and some of the support available. He will provide an overview of Ireland’s agritech sector and an update on the Irish economy. 

He will be joined by Lester Deighton, Head of Sales and Marketing at LIC Automation, who will share LIC Automation’s experience and lessons learned out of setting up its Irish operation in 2016. 

The session will also be joined by Conor Brogan, Relationship Manager, AIB International Corporate Bank.

IDA Ireland is the Irish government inward investment agency responsible for helping companies grow their European and international business through Ireland. It has worked with over 1,250 global companies helping them establish a presence in Ireland.

Business and international centre 

The Business and International Centre (BIC) offers New Zealand companies and international business visitors a relaxed and professional environment to conduct business at Fieldays. 

Our team is on hand to help connect you to New Zealand agribusinesses and international delegations.

NZTE is the main sponsor of the BIC.

Meeting rooms and seminar spaces

Private meeting rooms and seminar spaces can be booked for business meetings and presentations. Catering for special events can be arranged in advance. 

To book please email: or enquire at the BIC reception desk.


• Meeting rooms: 1x board room (14 people), smaller rooms (8 or 4 people)
• Seminar spaces
• Comfortable lounge area for exhibitors and international visitors to conduct business or take a break
• Free, unlimited wi-fi
• Complimentary refreshments
• Space to store personal items
• Staff available to answer questions about local and international exhibitors, Fieldays events, and international delegations

Location: Mystery Creek Pavilion, E Street

Innovation tour

This year, in collaboration with Callaghan Innovation, we are piloting a tour for international buyers of some of the leading New Zealand agritech innovations that are solving problems for farmers globally. This is a walking tour of 5-6 Fieldays stands, where you will hear short talks on the technologies. Tours are one hour long and will be guided by our team. 

To join a tour please register and meet us outside the Business and International Centre at either 11am or 3pm.

Tour times

Wednesday 13 June 3pm-4pm*
Thursday 14 June 11am-12pm and 3pm-4pm
Friday 15 June 11am-12pm and 3pm-4pm

 *Please note there is only one tour on Wednesday at 3pm