Fieldays® 2018

Fieldays 2018

13 June 2018 - 16 June 201802:00 AM-02:00 AM
Mystery Creek, Hamilton

The New Zealand Agricultural Fieldays® at Mystery Creek, Hamilton is the biggest showcase of agricultural technology in the Southern Hemisphere and is a demonstration of how New Zealand is leading change for farmers globally. 

In partnership with Fieldays Society and other NZ Inc agencies, we designed a programme of activities to connect international business visitors to some of New Zealand’s top agritech innovators, and to share market insights with New Zealand businesses.   

Agritech business seminar series

Seminars were designed for New Zealand businesses and featured local and international experts working in some of the world’s fastest-growing agritech markets. They were organised by NZTE, Callaghan Innovation, Ministry for Primary Industries and the Treasury

Brexit - A new era of partnership

Read the video transcript

The UK agribusiness environment is evolving rapidly. With Brexit triggering the loss of EU agricultural income subsidies, British farmers now face the biggest changes seen in the sector for seventy years – creating an opportunity for New Zealand businesses to help them build more efficient and profitable operations, now and into the future.

Our panel gave an update on the Brexit process and the proposed New Zealand-UK Free Trade Agreement, and perspectives on New Zealand’s future agribusiness and trade relationship with the United Kingdom. 


  • Daniel Taylor, Customer Director and former New Zealand Trade Commissioner (UK and Ireland), New Zealand Trade and Enterprise
  • Robert Taylor, Europe Divisional Manager, Ministry of Foreign Affairs and Trade
  • Mike Peterson, New Zealand Special Agricultural Trade Envoy
  • Laura Clarke, British High Commissioner to New Zealand

Where to next? An overview of top agritech markets

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This seminar was designed to help New Zealand businesses with market selection and entry into Australia, UK, South America and North America, and offered a brief walk-through of market size and opportunities, critical success factors, investment and other practical topics.

Speaking about Australia

  • John Stubbs, General Manager, Shoof International
  • Cathy Wansink, Business Development Manager, Australia, New Zealand Trade and Enterprise
Speaking about the United Kingdom

  • Andrew Cooke, Managing Director, Rezare Systems
  • Daniel Taylor, Customer Director and former New Zealand Trade Commissioner (UK and Ireland), New Zealand Trade and Enterprise

Speaking about South America

  • Peter Van Elzakker, Grazing Product Manager, CRV
  • Brendan Mahar, International Market Manager, South America, New Zealand Trade and Enterprise
Speaking about North America


  • Stephen Hoffman, International Sales Executive - Animal Management, Gallagher
  • Paul Vaughan, Regional Manager, New Zealand Trade and Enterprise 

Driving bigger, better, faster sales

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Speakers shared best practice in international sales, including converting enquiries through clear customer-centric value propositions, calls to action, and online data capture; using the New Zealand Story; making the most of digital media and analytics; funding growth; and organising deferred payment or terms to distributors and customers. 


  • Jodie Kirkwood, Programme Manager Sales, New Zealand Trade and Enterprise
  • Phil Quinn, Head of Business Origination, New Zealand Export Credit Office

On-farm environmental tech: Latest trends and products

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The Government has signalled potential new environmental measures to control land use intensification, nutrient discharge and carbon emissions in the agriculture sector. New Zealand agritech businesses showcased some of the latest products and services that can reduce environmental impacts, help farmers to meet regulatory requirements, and make better use of resources to improve financial gain. Innovations included big data tools, new pastoral technology, automated hardware and the latest genetic techniques. 


  • Simon Yarrow, Group Manager Agritech, Callaghan Innovation
  • Hon Damien O'Connor, Minister of Agriculture, Biosecurity and Food Safety, and Minister of State for Trade and Export Growth
  • Phil Beatson, R&D Manager, CRV Ambreed
  • Bruce Smith, Managing Director, Eko360
  • Glenn Judson, Ecotain Project Manager/Animal Nutritionist, PGG Wrightson/Agricom/Ecotain
  • Matt Flowerday, Managing Director, GPS-it 
  • Geoff Bates, Managing Director, Pastoral Robotics
  • Joel Hensman, Senior Manager, Commercial and Strategic Business Development, Regen
  • Martin Workman, Director Water, Ministry for the Environment 
  • Jamie Thompson, Project Manager, Ravensdown

Innovation tours

Tours showcased some of the New Zealand innovations that are solving problems for farmers internationally and several emerging technologies.

These hour-long group tours, hosted by NZ Inc agencies, featured short presentations by the following agribusiness companies and organisations:

  • GPS-it
  • Te Pari Products
  • Zeddy
  • Levno
  • C-Dax
  • Knode
  • Halter
  • Sprout

Morning tour       

Afternoon tour 

Wednesday 13 June      NA 3:00pm       
Thursday 14 June
10:00am        3:00pm       
Friday 15 June 10:00am          3:00pm           

Robin Davidson Award

Minister of Agriculture and Associate Minister of Trade and Export Growth Damien O’Connor presented the 2018 New Zealand Trade and Enterprise Robin Davidson Memorial Award for Agritech Excellence to Sir William Gallagher, Chair and CEO of Gallagher Group, at Fieldays on 14 July. 

Find out more


We hosted Fairfax Australia’s National Agribusiness Writer Andrew Marshall in New Zealand 10-15 June to raise the profile of New Zealand agritech innovation in Australia. His articles include:

Remote but connected - electric fences now monitored by smartphone – 28 June,

NZ bright sparks quietly disrupt ag bike sales with electric 2x2 – 26 June, and syndicated in Queensland Country Life

Fiber Fresh races ahead with stockfeed solution in the bag – 23 June, and syndicated in The Land

Bustling, bullish and thinking globally – NZ ag’s having a `fielday’ – 20 June, and syndicated in the North Queensland Register

International Business Centre

Location: Mystery Creek Pavilion, E Street

NZTE sponsored the International Business Centre (IBC) to provide a relaxed and professional environment for New Zealand companies and international visitors to make new connections and conduct business. 

A team from NZTE, Fieldays, Callaghan Innovation, Ministry for Primary Industries and the Treasury was on hand to connect visitors to New Zealand businesses, and answer questions about exhibitors and events.

IBC features
  • Private meeting rooms for 4-8 people
  • Seminar spaces for up to 34 people, with catering able to be booked
  • A comfortable lounge area
  • Work stations with plugs for charging mobile devices
  • Free wifi
  • Refreshments