Rugby World Cup 2019 Japan

Busy Dotonbori shopping street in Osaka

The Rugby World Cup is one of the world’s largest sporting events.  Its size and scale, combined with the power of the All Blacks brand, provides an opportunity to stand out and connect with the world. 

With an influx of influential visitors expected in Japan for the Rugby World Cup 20 September to 2 November, this is a chance for New Zealand businesses to promote products, services and capabilities, and expand important networks to an engaged international audience. 

Be part of it

Our Japan 2019 Business Leveraging Programme aims to help NZTE customers to grow their business in Japan - our fourth biggest export market.

We will be hosting a series of exclusive New Zealand-themed events in Japan to showcase New Zealand’s capability, innovation and creativity to prospective buyers and investors.

Customers who take part in our programme will be able to offer their key business contacts invitations to attend these events.  


What is in the programme?

We are currently designing our programme in partnership with NZTE customers.

The New Zealand Embassy in Tokyo will be a focal point for our activities, and will likely play host to several of our events. 

We will have a formal partnership in place with New Zealand Rugby, which will provide us with benefits such as right of association with the All Blacks brand and limited access to All Blacks players and management for business leverage purposes.

As an example of what we have done for previous events, our RWC2015 programme included networking events, business sector events, food and beverage sampling, match viewing, economic updates and partnered events with customers/key stakeholders.

Can my business take part?

Our programme is intended for NZTE customers who: 

  • are already doing business with Japan, or are primed to enter the market
  • have ambitions to expand business in Japan, particularly if you are committed to long term objectives.

If you are interested in participating, please talk to your Customer Manager or email our project team.

Where do I buy RWC2019 tickets?

Tickets are on sale at the official RWC2019 ticketing website. The official hospitality provider for the RWC2019 is Sports Travel and Hospitality Japan, which offers various ticket and event packages. 

NZTE has secured a limited number of tickets for exceptional hosting opportunities. 

Our Japan market guide includes key information from economic data to cultural tips to help you do business in East Asia. 

View through bridge to Mt Fuji, Japan
Guide to Japan

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