Leveraging the rugby opportunity in Japan 2019

Busy Dotonbori shopping street in Osaka

As the third largest sporting event in the world – and an event where New Zealand’s rugby prowess is among the most respected - the opportunity for New Zealand to stand out and connect with the world is truly like no other. 

With an influx of influential visitors expected in Japan from this September, this is a chance for New Zealand businesses to promote products, services and capabilities, and expand important networks to an engaged international audience. 

Be part of it

Our Japan 2019 Business Leveraging Programme aims to help NZTE customers to grow their business in Japan - our fourth biggest export market.

We will be hosting a series of exclusive New Zealand-themed events in Japan to showcase New Zealand’s capability, innovation and creativity to prospective buyers and investors.

Customers who take part in our programme will be able to offer their key business contacts invitations to attend the following events. 

Can my business take part?

Our programme is intended for NZTE customers who: 

  • are already doing business with Japan, or are primed to enter the market
  • have ambitions to expand business in Japan, particularly if you are committed to long term objectives.

If you are interested in participating, please talk to your Customer Manager or email our project team.

Our Events

Powering Up: Renewable Energy Roundtable and Networking Reception

Date: Wednesday 2 October  

While the All Blacks are experts at powering up on the rugby field, when it comes to powering up the lives of millions of people every day through renewable energy, New Zealand is a pioneer. With a captive audience that includes key government, university and private sector representatives, this event is your chance to build connections and harness new ones as we demonstrate how New Zealand’s renewable energy technology and innovation can help Japan meet its true renewable energy potential.

This event is being held in partnership with the Ministry of Foreign Affairs and Trade.

Who should participate: NZ companies from the manufacturing, services, tech, infrastructure & resources sector who specialise in renewable energy.

Experience New Zealand: Networking Reception

Date: Thursday 10 October

Join Japanese business leaders, government officials, media and fellow New Zealand businesses for this exclusive interactive event showcasing the best of New Zealand. From New Zealand and Japanese-inspired food and beverage, to some interactive fun, this event puts Kiwi hospitality front and centre to help you build new connections and nurture existing ones.

Who should participate: This event is open to all NZTE Customers. At this stage we are limiting invitations to a maximum of two people, per company. 

Premium by nature: Meat & Dairy Dinner Showcase

Date: Wednesday 16 October

A match made in heaven: Join us for this exclusive culinary experience where New Zealand’s premium meat and dairy will be prepared by our chef and matched with premium New Zealand wine, beer and spirits. Hosted by the New Zealand Ambassador at the beautiful New Zealand Embassy, this is your chance to host your key Japanese partners. Best of all, our chef will work closely with you and your product to design a set course menu that will win over even the most discerning of taste buds.

Who should participate: Exporters of premium NZ meat and dairy.

Ocean & Vines: A Dinner Showcase

Date: Thursday 17 October 

Hosted by the New Zealand Ambassador at the New Zealand Embassy, this is your chance to host your key Japanese partners as they indulge their taste buds in world-class New Zealand seafood matched with premium New Zealand wine. Our chef will work closely with you and your product to design a set course menu that will delight your Japanese guests. And because food is an experience that should be shared, you’ll be joined by New Zealand Rugby management, food service leaders, distributors, media and fellow New Zealand business executives to further your networking opportunities. 

Who should participate: Exporters of premium NZ seafood and wine.

New ideas from a new place: New Zealand Technology Showcase 

Date: Thursday 24 October

Former Springboks coach Nick Mallet once described the All Blacks as ‘the most innovative team in the world”. That innovative edge extends beyond the rugby field when it comes to technology, New Zealand companies have created some of the most innovative solutions out there. From mobility to electricity, health tech to emerging tech, this event will explore all facets of New Zealand’s vast technology ecosystem. Don’t miss out on this chance to build connections and nurture new ones as you showcase your innovation to our captive audience of Japanese tech leaders, scientists, medical professionals and government officials. 

The event format will include a tradeshow followed by a networking reception. 

Who should participate: NZ information technology companies - this would be best suited to companies already familiar with Japan. 

Other ways to get involved 

Investment Focused Events 

Our Tokyo Investment Manager, Koji Hikosaka, is holding three events throughout the tournament for NZ businesses seeking Japanese investment. If you are interested in finding out more, please email Koji directly

Where do I buy tickets?

Tickets are on sale at the official RWC2019 ticketing website. The official hospitality provider for the RWC2019 is Sports Travel and Hospitality Japan, which offers various ticket and event packages. 

NZTE has secured a limited number of tickets for exceptional hosting opportunities. 

Our Japan market guide includes key information from economic data to cultural tips to help you do business in East Asia. 

View through bridge to Mt Fuji, Japan
Guide to Japan

Nowhere else will you discover such a unique mix of the super high tech and the deeply traditional. It is one of the world's largest consumer markets, and an exciting place to do business.

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