Study Tour 2017

Study Tour 2017 heading with pencil and scrunched up paper

07 September 2017 - 29 September 201702:00 AM-03:00 AM

The Better by Design Study Tour is an invite-only, guided learning experience for New Zealand export companies to experience the culture of some of the world's leading customer-centred organisations.

In this exciting and fast-paced immersive four-day tour, participants gain a front-row view of the world’s leading businesses such as Google, IDEO, Spotify, Chobani and hear first-hand what it takes to become truly customer-centred and build sustainable cultures of innovation to stay ahead on the world stage. This September 2017, the tour returns to New York City.

Study Tour 2017 is now fully subscribed – please register your interest for 2019. Please note the tour is only open to NZTE Focus customers*.


  • Inside view of global exemplar businesses – hosts have included Google, Nike, IBM Watson, Method, Intuitive Surgical, Cisco, IDEO, and Spotify.
  • See how customer centred design is driving growth in the world’s most successful organisations.
  • Exposure to global best practice in customer-centred design.
  • Development of a strong peer-to-peer network that continues long after the tour ends.
  • Facilitated by leading design practitioners who will help you apply the learnings to your own business.

Find out more about Better by Design

Am I eligible?

You're an NZTE Focus customer*.

How much does it cost?

NZ$3,500 (excluding GST) plus flights, transfers and accommodation.
The Study Tour is subsidised by NZTE.

*Not sure if you're a Focus customer? Contact our Advisor Team