Study Tour 2019

Yellow taxi cab and pedestrians crossing New York street

08 September 2019 - 14 September 201912:00 AM-12:00 AM

The Better by Design Study Tour is an invite-only, guided learning experience for New Zealand export companies to experience the culture inside some of the world's leading customer-centred organisations.

On this fast-paced and immersive seven-day tour, participants gain a front-row view of the world’s leading businesses such as Google, Airbnb, Chobani and Allbirds and hear first-hand what it takes to become truly customer-centred and build sustainable cultures of creativity and innovation to stay ahead on the world stage.
Tour participants eat lunch in the Google office
Image: Lunch at Google offices


This is an opportunity to see how putting the customer at the centre of everything they do is driving growth in exemplar businesses, and to maximise your confidence to provide design-leadership in yours. The Tour also enables the development of a strong peer-to-peer network and rich conversations that continues long after the Tour ends. 

  • Inside view of global exemplar businesses – hosts have included Google, Nike, IBM Watson, Method, Intuitive Surgical, IDEO, and Spotify. 
  • See how using a customer centred approach is driving growth in the world’s most successful organisations. 
  • Development of a strong peer-to-peer network that continues long after the tour ends. 
  • Facilitated by leading design practitioners who will help you apply the learnings to your own business. 


Date: 8-14 September, 2019
Location: New York City and San Francisco.
Cost: $4,000 + GST per person. We recommend two senior leaders per company attend. This fee covers all on the ground costs in New York and San Francisco including transportation, meals and workshop materials during the Tour. It does not include flights or accommodation.

Am I eligible?

NZTE Focus customers* are eligible for this service. Ideal candidates are CEOs plus one senior leader to help drive change when you return to your business.

How to apply 

Applications are now open for Study Tour 2019 and will close on 3 April 2019. For more information or to request an application, please contact Better by Design below. 

Please note the Better by Design Study Tour is only open to NZTE Focus customers*.

*Not sure if you're a Focus customer? Contact our Advisor Team.

Enquire about Study Tour

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Better by Design inspires and enables New Zealand businesses to take a customer-centred approach to market development.

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