Study Tour 2020

Yellow taxi cab and pedestrians crossing New York street

Better by Design's annual Study Tour is an invite-only, guided learning experience for New Zealand export companies to go behind the scenes and experience the culture inside some of the world's leading customer-centred organisations.

On this fast-paced and immersive seven-day tour, participants have a front-row view of the world’s leading businesses such as Google, Airbnb, Chobani and Allbirds and hear first-hand what it takes to become truly customer-centred and build sustainable cultures of creativity and innovation to stay ahead on the world stage.

“I learnt more in a week than I did at Harvard. This was one of the greatest experiences of my life from a professional perspective.”
— Andy Millard, CEO Link Engine Management

graphic showing study tour numbers


As a business leader you work in your business juggling competing priorities every day. Study Tour gives you the opportunity to work on your business with a cohort of 20 like-minded New Zealand business leaders, facing the same challenges as you.

Study Tour is intensive. We make the most of the time you're able to commit. The seven-day bespoke experience is built around your specific needs and designed to optimise the precious time you’ve committed

  • Inside view of global exemplar businesses like Google, Facebook, Airbnb, Allbirds, IDEO, and Chobani
  • See how using a customer centred approach is driving growth in the world’s most successful organisations
  • Build enduring networks with fellow business leaders who are experiencing the same challenges as you
  • Facilitated by leading design practitioners who will help you apply the learnings to your own businessOur expert coaches and experiential learning methods help you to apply what you learned on Tour to your business 


Date: September 13-19, 2020
Location: New York City and San Francisco.
Cost: $4,000 + GST per person. We strongly recommend two senior leaders per company attend. This fee covers all on the ground costs in New York and San Francisco including transportation, meals and workshop materials during the Tour. It does not include flights or accommodation.

Am I eligible and what are you looking for?

NZTE Focus customers* are eligible for this service. To get the most out of the Study Tour experience, successful candidates will have two senior leaders attending who have a growth-mind set, are curious to learn more about their customers, and have committed to carving out time to work on the business vs in the business. 

How to apply 

Applications for Study Tour 2020 will open from 10 March – 8 April 2020. For more information or to request an application, please enquire below. 

Enquire about Study Tour


Please note the Better by Design Study Tour is only open to NZTE Focus customers*.

*Not sure if you're a Focus customer? Contact our Advisor Team.

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