Excellence in Design Award Category Sponsor
Designworks is New Zealand’s leading multi-disciplinary design practice, harnessing all facets of design to deliver compelling branded experiences.
Designworks’ vision is to design the most loved and successful down-under brands, with a fundamental belief in design working for better. The company has over 90 people in New Zealand with wide-ranging design expertise, working across a broad sweep of consumer and corporate clients. The studio’s unique leadership position has been established over 35 years with an ability to create real brand differentiation through ‘total design’ – a seamless mix of strategic and creative thinking that utilises all facets of the medium – identity, spatial, motion, interactive, product and experience design. As a result creating inspiring brand stories, building stronger consumer connections and assisting organisational and cultural step change.
Notable success stories include the 15 year transformation programme for Air New Zealand; the generation of successful ‘rebel’ brands such as Charlie’s and Tui and Kiwi Bank that disrupted the market status quo; the global brand governance of dairy giant Fonterra and the re-launch of its three global brands Anchor, Anmum and Anlene; the rejuvenation of organisations such as Telecom’s shift to retailer Spark and Silver Fern Farms' drive towards being a category innovator; and the consumer-centred rebirth of Contact Energy.
The Designworks mantra of ‘the biggest ideas on the biggest stage’ clearly captures the desire for clarity of thinking and high creativity to deliver real results through design.
Visit Designworks website here.