They may sound like two pieces of jargon some consultant is bandying about, but we can assure you many New Zealand exporters have been burnt trying to grow their businesses without understanding or planning for the extra capability and capacity required. They winged it, and it cost them.
Quite simply, the capability of a business is what capital is required, what technology and what knowledge and people skills are in the company now, and what skills you need to scale up your production and tackle the complexities of exporting in each jurisdiction you enter.
And capacity is about whether your systems, supply chain and your production can keep up. You’ve got the orders coming in, now delivering a quality product, on time and budget, every single time is critical.
Exporting places many additional pressures on you, your business, finances, your people, and your processes. Honesty is key when assessing your capability. If you identify limitations early, you will know precisely where to strengthen your business to put you in the best position to succeed.
“Growth can be a scary place because it can be very capital hungry – so that is probably a good place to start.”
Mike Devonshire NZTE Beachhead Advisor
Understanding your capability and capacity
This Export Essentials guide takes you through key considerations to ensure you plan for the right people skills and production capacity to meet increased demand and growth.
You’ll find information on:
- What sort of things you need to think about when you consider the capability and capacity of your organisation
- Key signs that your business is export-ready
- Tips on growing your capability
- What to consider to ensure you have the capacity to succeed – will you need to finance new machinery to meet increasing demand? Will this impact pricing?
- Important questions service based exporters should ask themselves.
Download our free guide on this page, ask yourself some tough questions and start strengthening your business.