How you present yourself in a new market is critical. You’ve done the research, you know there’s a profitable international market opportunity, now you need to either be on the ground selling there or find the right partner to represent your business. You’ll want to get this right. Your partner will be an extension of your business. They’ll be your brand, and they hold your success in their hands.
Invest time and resources getting the relationship right. Trust us - the short-term pain and cost now will deliver you long-term gain. Many small New Zealand businesses sign up with the first distributor that shows interest in them without going through the process of qualifying them first. More often than not, this leads to lost time, no increase in sales, and money wasted. Get it right, select the right distribution and channel partner and you’ll be good to grow.
"They are representing your interests within that country; they’re holding your hopes and dreams of growing your business and achieving more volume within that country so that partnership and finding that right distributor is really important." James McLeod, Made4Baby.
Understanding your channel partner options
This Export Essentials guide takes you through the key elements of understanding your channel partner options. You’ll find information on:
- Types of channel partners and how each relationship works
- Tips for choosing a distributor
- The information your potential channel partner will need from you
- Selecting and qualifying a channel partner
- How to conduct due diligence
Download our free guide on this page to read more.
Watch this three-minute video of Paul Dibbayawan, NZTE Beachhead Advisor and James McLeod, Made4Baby sharing their tips on selecting and working with a channel partner to help your business grow in new markets.
Read the video transcript
If you want to learn more about how to select and qualify the right in-market partner for your business, register now for the next Export Essentials Workshop. We’ll give you practical tools and techniques to take your business global.