Having a clear view of the competitive landscape in an export market will help you identify and validate a profitable niche or modify your offer to ensure your success. Many New Zealand businesses try to launch into international markets with me-too products, or a product or service that sells well here but have no chance there.
With a little more research using multiple channels and sources of market intelligence, you can ascertain what your competitors do, how and why, thereby improving your ability to develop a winning go-to-market strategy. It is particularly critical that you prepare well when you are a small player entering into large markets with well established or sizeable competitors.
“The main benefit to us in knowing the competition is that it really helped differentiate ourselves.” Geraldine Schnauer, Dunninghams.
Understanding your in-market competition
This guide leads you through ways to build a profile of the competitive landscape. Find information on:
- Ways to gather market intelligence from your desktop in New Zealand
- Using your networks, industry associations and professional advisors
- Getting closer to your competition in-market
Download our free introductory guide on this page.
Watch this three-minute video of Geraldine Schnauer from Dunninghams and Paul Dibbayawan, NZTE Beachhead Advisor, explain the gains from doing in-market research and how understanding the competitive landscape can help you identify your competitive advantage and hone in on a market niche.
If you would like to learn more about developing the right approach to exporting for your business, register now for the next Export Essentials workshop. We’ll give you practical tools and techniques to take your business global.