It’s important to conduct robust market analysis to identify the markets with your biggest opportunities for growth and return on your investment. Quality insights will help you narrow down your options, and reveal your priority markets. Drill deeper into them, and you will gain clarity on where you should start, sometimes that is not the country or market you intended entering.
Armed with local market insights businesses can re-set their export strategy, with a tailored product or service offering to meet local market needs. They can consolidate and focus their resources and efforts, delivering an increased potential for success.
Don’t make the wrong assumptions, ask the wrong questions and get the wrong answers. Spend time on quality research now and save yourself time, money and the risk of failure.
Understanding your market research requirements
This Export Essentials guide takes you through the key elements of conducting primary and secondary market research. You’ll find information on:
- What it is and why it’s important
- The types of things you should consider when screening potential markets
- Resources to screen potential markets
- How to find and assess the information you gather
- Tools and guidance to reliable external sources with market insights
Download our guide on this page to market research and identify your next market opportunity.
Watch this four-minute video of Geraldine Schnauer from Dunninghams and Paul Dibbayawan, NZTE Beachhead Advisor, discussing the benefits of having local insights and how 3-4 months of research is, in fact, a short period to commit to this valuable piece of your strategy development.
If you would like to learn more about developing the right approach to exporting for your business, register now for the next Export Essentials workshop. We’ll give you practical tools and techniques to take your business global.