To succeed in new export markets, you have to offer a product or service that is unique or of value to your target customer. Don't assume that what sells here, will sell there.

Discover how to develop a Value Proposition that sells the benefits of your product or service and differentiates you from your competitors – and learn how to test it. Confirming you’ve got your product and value proposition right will help you win new overseas customers and focus your promotional efforts on markets or segments that will generate ongoing profitable sales.

Successful exporters are laser-focused. They know precisely what they’re selling, who they’re selling to, and why – and they focus their efforts on the most valuable customers. If you want to achieve this level of clarity, and the results that come with it, the first step is to have a clear Value Proposition and test it via customer research in your intended new markets.

“If you haven't validated and got it right it’s very hard to come back the second time.” Paul Dibbayawan, NZTE Beachhead Advisor.

Understanding your value proposition and market fit

This Export Essentials guide introduces you to the key elements of a value proposition and what to consider when testing market fit. You’ll find information on:

  • Things to consider when you develop your Value Proposition
  • Some questions to test with your customers
  • A reminder to understand the distribution and value chain in your desired marketplace
  • What’s important for a customer or consumer to hear when you leverage and communicate your value proposition

Download our free introductory guide on this page for tips and considerations when developing your Value Proposition.

Watch this four-minute video of Geraldine Schnauer from Dunninghams explains how market testing identified their unique value that gives them a competitive advantage.

Read the video transcript

If you would like to learn more about developing the right approach to exporting for your business, register now for the next Export Essentials workshop. We’ll give you practical tools and techniques to take your business global.

Exporter guide

  • Download our guide to understanding your value proposition
    1.95 MB

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Export Essentials workshops

Develop your export plan in our practical two-day workshop