Welcome to Brazil. A country that is large on many scales. Brazil is one of the biggest democracies in the world, the largest country in South America, and a rising economic power.
Home to a diverse and vibrant culture, Brazil is working hard to address the gap between rich and poor in its society. A challenging place to do business, Brazil is also packed with opportunities. To find out more about these opportunities, download our Brazil market guide on this page.
Here's a snapshot - you can find more detailed data in our guide.
|Export market ranking||NZ's 50th biggest export market (20161)|
|Free trade agreements||None|
|Ease of Doing Business ranking2||123 of 190|
|Corruption Perceptions Index ranking3||79 of 176|
Getting to Brazil
You can fly from New Zealand to Brazil, but not directly – you’ll need to stop at least once. Air New Zealand, Emirates and Qantas and their respective code share partners all offer non-direct flights. Flight time is around 16 hours.
When to visit
Brazil’s summer is December to March, and winter is June to September – but the heat and humidity rise the further north you go. It’s also a good idea to familiarise yourself with Brazil’s national holidays as some businesses may close during this time.
Before you go, check Safe Travel for travel advisories on Brazil.
Brazilians are generally open and friendly people. Here are a couple of tips when you’re doing business in Brazil:
People in Brazil speak Portuguese. While brochures in English are fine for meeting potential importers and / or distributors, material for functions and trade shows should be translated into Brazilian Portuguese. It’s also a good idea to have some business cards translated into Brazilian Portuguese.
People and personal relationships are important in Brazil, so expect lots of small talk! Family life, football and food are usually good topics to bring up. Try and build a connection before getting formal business discussions under way.
Download our guide on this page for more cultural tips.
Getting the most out of your visit means hitting the ground running. Co-working is an excellent option if you’re staying put for more than a few days. Facilities vary, but typically you can expect a desk, and access to wifi, printer / scanner, tea / coffee and a lounge area. Some facilities may offer extended perks such as parking and on-site cafes. If you’re visiting the market solo, it also means the chance to work in the company of other like-minded business people and freelancers. Co-working spaces can be searched by city on Nomad List.
Connect with NZTE in Brazil
If you’re an NZTE customer and preparing to visit Brazil, please get in touch with your Customer Manager to discuss your plans and possible areas of assistance. If you don’t have a Customer Manager, contact our Advisor Team for more information.
New Zealand's relationship with Brazil
If you're looking for more information about our trade and diplomatic relationship with Brazil, take a look at the Ministry of Foreign Affairs and Trade website. Their Brazil page is packed with information, including a list of embassies and recent official visits.