Welcome to Germany. This highly industrialised country is Europe’s political and economic leader and considered to be a great power in the modern world. Germany has a booming economy, solid infrastructure, a capable labour force and plenty of industries. The German Government is also a keen supporter and facilitator of foreign investment. With these positive business points comes diverse opportunities for New Zealand businesses.
To find out more, download our Germany market guide on this page.
Here's a snapshot - you can find more detailed data in our guide.
|Export market ranking||NZ's 15th largest export market (20161)|
|Free trade agreements||None|
|Ease of Doing Business ranking2||17 of 190|
|Corruption Perceptions Index ranking3||10 of 176|
Getting to Germany
Flying from New Zealand to Germany includes at least one stopover. Air New Zealand, Qatar Airways and Etihad Airways and their respective code share partners all offer non-direct flights. Depending on the stopover destination and waiting time, flight time is at least 29 hours.
When to visit
It’s best to avoid business meetings in July and August as this is Germany’s main summer holiday period and many businesses take extended leave. It’s also a good idea to check out Germany’s national holidays as some businesses may be closed on these days.
Before you go, check Safe Travel for travel advisories on Germany.
Germans see New Zealanders as being direct and uncomplicated – qualities the people of Germany like. In saying that, there are a couple of helpful tips when doing business across the country. For example, meetings should be planned well in advance and punctuality is important. In addition, people generally address each other formally and it’s important to remember that not everyone speaks English.
You’ll find more cultural information in our guide on this page.
Getting the most out of your visit means hitting the ground running. Co-working is an excellent option if you’re staying put for more than a few days. Facilities vary, but typically you can expect a desk, and access to wifi, printer / scanner, tea / coffee and a lounge area. Some facilities may offer extended perks such as parking and on-site cafes. If you’re visiting the market solo, it also means the chance to work in the company of other like-minded business people and freelancers. Co-working spaces can be searched by city on Nomad List.
Connect with NZTE in Germany
If you’re an NZTE customer and preparing to visit Germany, please get in touch with your Customer Manager to discuss your plans and possible areas of assistance. If you don’t have a Customer Manager, contact our Advisor Team for more information.
New Zealand's relationship with Germany
If you're looking for more information about our trade and diplomatic relationship with Germany, take a look at the Ministry of Foreign Affairs and Trade website. Their Germany page is packed with information, including a list of embassies and details of recent official visits.