Welcome to Japan. Nowhere else on Earth will you discover such a unique mix of the super high tech and the deeply traditional. It’s a dynamic economy that’s one of the world’s largest consumer markets, and an exciting place to do business.
For a successful market visit, it’s vital to do some research up-front. Download our Japan market guide on this page, it is packed full of useful information, including an outline of which sector opportunities exist for New Zealand companies, and advice on visiting and operating in Japan.
Here's a snapshot - you can find more detailed data in our guide.
|Export market ranking||NZ's 4th largest export market (20161)|
|Free trade agreements||Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP)|
|Ease of Doing Business ranking2||34 of 190|
|Corruption Perceptions Index ranking3||20 of 180|
Getting to Japan
Air New Zealand, with its code share partner All Nippon Airlines, flies direct from Auckland to Tokyo. Flight time is around 11 hours.
Other airlines, such as Singapore Airlines, Cathay Pacific and Qantas offer non-direct flights.
When to visit
Late Spring (March to May) or late Autumn (September to November) are the best times to visit weather-wise. It’s also a good idea to familiarise yourself with Japan’s national holidays, as some businesses may close during these times.Before you go, check Safe Travel for travel advisories on Japan.
There are few other places in the world that place such great emphasis on manners and etiquette. You’ll need to swot-up a little before your trip so that you make a good first impression. For example, it’s customary to bow, rather than offer a handshake. And how you handle a business card and present yours can make or break a deal.
You’ll find plenty of cultural information in our guide on this page.
Working in-marketGetting the most out of your visit means hitting the ground running. Co-working is an excellent option if you’re staying put for more than a few days. Facilities vary, but typically you can expect a desk, and access to wifi, printer / scanner, tea / coffee and a lounge area. Some facilities may offer extended perks such as parking and on-site cafes. If you’re visiting the market solo, it also means the chance to work in the company of other like-minded business people and freelancers. Co-working spaces can be searched by city on Nomad List.
Connect with NZTE in JapanIf you’re an NZTE customer and preparing to visit Japan, please get in touch with your Customer Manager to discuss your plans and possible areas of assistance. If you don’t have a Customer Manager, contact our Advisor Team for more information.
New Zealand's relationship with Japan
If you're looking for more information about our trade and diplomatic ties with Japan, take a look at the Ministry of Foreign Affairs and Trade website. Their Japan page is packed with information, including a list of embassies and details of recent official visits.