Welcome to Korea, home of some of the world’s best known brands. Not many households in New Zealand would be without at least one product from Korea, be it Samsung, LG or Hyundai.
These massive companies are generally family-run and wield great power. The Korean Government is implementing initiatives to change this situation, which opens up opportunities for New Zealand businesses.
To find out more about this rapidly changing economy, download our Korea market guide on this page.
Here's a snapshot - you can find more detailed data in our guide.
|Export market ranking||NZ's 5th largest export market (20171)|
|Free trade agreements||NZ-Korea FTA|
|Ease of Doing Business ranking2||4 of 190|
|Corruption Perceptions Index ranking3||45 of 180 (2018)|
Getting to KoreaKorean Air fly directly from New Zealand to Seoul, Korea’s capital city. A direct flight takes around 12 hours. You can also fly non-direct with Air New Zealand, China Eastern and Cathay Pacific.
When to visit
Winter in Korea is icy cold, and summer is very hot and humid. The best times to visit, if you have a choice, are spring and autumn. It’s also a good idea to familiarise yourself with Korea’s national holidays, as some businesses may close during these times.
Before you go, check Safe Travel for travel advisories on Korea.
Building a strong interpersonal relationship with your Korean counterparts is often more important than the ins and outs of a contract. Doing this well means understanding the way Koreans operate (for example, splitting the bill at dinner is not the done thing).
You can find more cultural information in our guide on this page.
Working in-marketGetting the most out of your visit means hitting the ground running. Co-working is an excellent option if you’re staying put for more than a few days. Facilities vary, but typically you can expect a desk, and access to wifi, printer / scanner, tea / coffee and a lounge area. Some facilities may offer extended perks such as parking and on-site cafes. If you’re visiting the market solo, it also means the chance to work in the company of other like-minded business people and freelancers. Co-working spaces can be searched by city on Nomad List.
Connect with NZTE in KoreaIf you’re an NZTE customer and preparing to visit Korea, please get in touch with your Customer Manager to discuss your plans and possible areas of assistance. If you don’t have a Customer Manager, contact our Advisor Team for more information.
New Zealand's relationship with Korea
If you're looking for more information about our trade and diplomatic ties with Korea, take a look at the Ministry of Foreign Affairs and Trade website. Their Korea page is packed with information, including a list of embassies and details of recent official visits.