Hóla!

Welcome to Peru, South America’s fifth most populous nation, and a country looking to international trade as a key lever for economic growthAs well as being an important mining nation, with the world’s largest silver reserves and the second largest production of silver and copper, Peru is emerging as a leading producer and exporter of food products.

If you’re interested in doing business in Peru, you can find more through our dedicated Latin America offices. NZTE services the region from the Santiago office in Chile.

At a glance

Peru’s economy is one of the most dynamic and open in South America. Over the last decade, the country has seen a sustained growth in average real GDP of above five percent.

Export market ranking New Zealand’s 5th largest export market in Latin America 
Free trade agreements Peru is a signatory of the CPTPP (Comprehensive and Progressive Agreement for Trans-Pacific Partnership), which also includes New Zealand. Peru has yet to ratify the agreement.
Ease of Doing Business ranking1 68 of 190
Corruption Perceptions Index ranking2 105 of 180

1
 World Bank Ease of Doing Business ranking 2018
2 Corruption Perceptions Index 2017

Visiting Peru

There are no direct flights from New Zealand to Peru – you will need to transfer at least once. Most flights from New Zealand stop in Santiago, Chile, and then go on to the major cities in Peru – with Lima (the capital) being the largest.  

New Zealanders do not require a tourist visa and can stay in the country for up to 183 days. But your passport will need to be valid for at least six months from your date of entry into Peru. 

Peru’s climate is very diverse, with rainy summers and dry winters. The climate on the coast and north of the country can be similar to the Mediterranean, while the central and southern coasts are generally cooler and damp in the winter. 

It’s also a good idea to familiarise yourself with Peru’s national holidays, as some businesses may close during these times. 

Peru is located in an active seismic and volcanic zone. Before you go, check Safe Travel [https://www.safetravel.govt.nz/perufor travel advisory information and to register your details with MFAT. 

Cultural tips 

Peru has two official languages: Spanish and Quechua. English is not widely spoken and Spanish is the common business language, so it would be wise to bring an interpreter to your meetings.  

There are a number of ways you can make a good impression:

  • Make an effort to speak some Spanish to show your commitment to the market.
  • Dress formally for business meetings. First impressions count in Peru.
  • Address people by their title and surname, or use ‘señor/señora.
  • Avoid the hard-sell or any sort of confrontation, and don’t be surprised if your counterpart agrees to everything you say but doesn’t end up signing a contract.
  • Understand that it may take several lengthy meetings to come to a deal – building relationships first is important to your local partners. 

Working in-market

Peru permits foreign business ownership provided a company has at least two shareholders and its legal representative is a Peruvian resident. If you’re looking to set up operations in Peru, you will need to follow five steps:

  1. Have your Minutes of Incorporation signed by a lawyer.
  2. Open a bank account in the company’s name.
  3. Register the company through SUNARP
  4. Obtain a tax number from SUNAT.
  5. Formalise the statutory books through ProInversion.  

Connect with NZTE in Peru

If you’re an NZTE customer and preparing to visit Peru, please get in touch with your Customer Manager to discuss your plans and possible areas of assistance. If you don’t have a Customer Manager, contact our Advisor Team for more information.

Peru market guide

  • I'm visiting my market. How can NZTE help me?

    If you’re an NZTE customer, please get in touch with your Customer Manager to discuss your plans and possible areas of assistance. If you don’t have a Customer Manager, contact our Advisor Team for more information.

  • I want to find an in-market distributor for my business
    NZTE doesn’t maintain lists of distributors for specific products and markets. We encourage companies to do as much of the initial search process as they can for themselves, while bringing in professional help where needed.

    You’ll find useful information on researching, finding and selecting the right distributor for you in our Export Essentials guide to understanding your channel partner options.
  • I want to find out about regulations and tariffs for export
    Regulations and tariffs should be one of the first things you find out before exporting. They often determine whether a market will be easy or hard for you to export to, or whether you should try to do business there at all.

    Understanding regulations in your export destination is a must-do. For an introduction to what you need to think about, see our guide on understanding international compliance requirements. This includes tips on how to research regulations, as well as insights on local regulations, standards, health and safety, and dealing with local bureaucracy.

    It’s a good idea to take a look at the rest of the international compliance process while you’re doing your work on regulations – see more information in our guide to understanding international compliance requirements.

    If you’re planning to export food or food-related products, you should also check out the food exporting page on the Ministry for Primary Industries (MPI) website. MPI maintains a list of Overseas Market Access Requirements (OMARs) for New Zealand food products in different export markets – search and identify OMARs for your product online

    Tariffs can make your products more expensive and less attractive to overseas buyers, so you need to know the charges your products will attract before you commit to a new market.

    You can get a big head start in finding tariff information by using the Ministry of Foreign Affairs and Trade (MFAT) tariff finder or the World Trade Organisation’s tariff download facility. You can search the databases by product name, but they work best when you know the approximate Harmonised System (HS) code for your product. HS codes are used by customs authorities around the world to identify products and apply tariffs. The longer the code is, the more precisely it describes your product. The first six digits of an HS code are usually the same worldwide – after that, there can be up to eight further digits, which often vary from country to country.

    New Zealand Customs can help you to find out the first six digits of your HS codes – email VOC@customs.govt.nz.

    To get a longer and more precise HS code for a particular market, look up and contact the local customs authority online, or talk to a customs broker or freight forwarder who has done business in that market.
  • I want to find out about packaging and labelling for export
    Packaging and labelling requirements can be very different from country to country, so get as much information as you can before making the decision to export. 

    Depending on where your products will be sold, you might need to use different materials or labels, and include different types of information. In some countries, you might have to translate all your packaging or labels into the local language – in others, applying a sticker with a few key details will do the job. 

    Make sure that you check out all of the requirements for packaging and labelling before tackling a new market, including anything that’s needed during transport or distribution. 

    You’ll find more details on the kind of things you need to think about in our guide to understanding international compliance requirements.

    We suggest that you work with a customs broker or freight forwarder, or get advice from a lawyer in-market, to understand all the requirements for your product and the place where it’s headed. The Customs Broker and Freight Forwarder Federation (CBAFF) has a list of customs brokers and freight forwarders within New Zealand.

Export Essentials Workshops

Develop your export plan in our practical two-day workshop