Welcome to Portugal. With a rich history of seafaring and discovery, Portugal is a democratic republic located on the Iberian Peninsula in Southwestern Europe. Bordered by the Atlantic Ocean to the west and south and Spain to the east and north, it is divided into 18 districts with Lisbon as the capital.
Portugal is a developed country with a high-income advanced economy, modern infrastructure network and high living standards. Recent years have seen technology developments boost growth sectors including automotive and components, technology start-ups, services, electronics, energy, pharmaceutical sector and information and telecommunications.
With improving competitiveness, a strong tourism position, and a low cost base with strong capabilities and a well-educated workforce, Portugal offers many exciting opportunities for New Zealand businesses to consider.
If you’d like to find out more about this European market, download our Portugal market guide on this page.
Here's a snapshot - you can find more detailed data in our guide.
|Free trade agreements||None|
|Ease of Doing Business ranking1||29 of 90|
|Corruption Perceptions Index ranking2||29 of 176|
Getting to Portugal
Flying from New Zealand to Portugal means at least one stopover. Air New Zealand, Emirates, Qatar Airways and their respective code share partners all offer non-direct flights. Depending on the stopover destination and waiting time, flight time is at least 27 hours.
When to visit
Mainland Portugal has a temperate oceanic climate with plenty of sunshine days and blue skies. The warmest month is August and the coldest is January. Religious holidays are exclusively Christian, with national holidays celebrated throughout the year, as well as some regional holidays. Given this, it’s a good idea to familiarise yourself with Portugal’s national holidays.
Before you go, it’s also worth checking Safe Travel for travel advisories on Portugal.
Portuguese people can be reserved and tend to avoid confrontation. It’s best to avoid discussing politics and religion, however football, food, wine and family are generally welcome conversation topics. Business etiquette in Portugal is a mix of formality and easygoingness so it’s helpful to be patient, gently focus discussions and clarify details.
To find out more on cultural tips in Portugal, read our guide on this page.
Getting the most out of your visit means hitting the ground running. Co-working is an excellent option if you’re staying for more than a few days. Facilities vary, but typically you can expect a desk, and access to wifi, printer / scanner, tea / coffee and a lounge area. Some facilities may offer extended perks such as parking and on-site cafes. If you’re visiting the market solo, it also means the chance to work in the company of other like-minded business people and freelancers. Co-working spaces can be searched by city on Places to Work.
Connect with NZTE in Portugal
If you’re an NZTE customer and preparing to visit Portugal, please get in touch with your Customer Manager to discuss your plans and possible areas of assistance. If you don’t have a Customer Manager, contact our Advisor Team for more information.
New Zealand's relationship with Portugal
If you're looking for more information about our trade and diplomatic relationship with Portugal, take a look at the Ministry of Foreign Affairs and Trade website. Their Portugal page is packed with information, including a list of embassies and details of recent official visits.
I'm visiting my market. How can NZTE help me?
If you’re an NZTE customer, please get in touch with your Customer Manager to discuss your plans and possible areas of assistance. If you don’t have a Customer Manager, contact our Advisor Team for more information.
I want to find an in-market distributor for my businessNZTE doesn’t maintain lists of distributors for specific products and markets. We encourage companies to do as much of the initial search process as they can for themselves, while bringing in professional help where needed.
You’ll find useful information on researching, finding and selecting the right distributor for you in our Export Essentials guide to understanding your channel partner options.
I want to find out about regulations and tariffs for exportRegulations and tariffs should be one of the first things you find out before exporting. They often determine whether a market will be easy or hard for you to export to, or whether you should try to do business there at all.
Understanding regulations in your export destination is a must-do. For an introduction to what you need to think about, see our guide on understanding international compliance requirements. This includes tips on how to research regulations, as well as insights on local regulations, standards, health and safety, and dealing with local bureaucracy.
It’s a good idea to take a look at the rest of the international compliance process while you’re doing your work on regulations – see more information in our guide to understanding international compliance requirements.
If you’re planning to export food or food-related products, you should also check out the food exporting page on the Ministry for Primary Industries (MPI) website. MPI maintains a list of Overseas Market Access Requirements (OMARs) for New Zealand food products in different export markets – search and identify OMARs for your product online.
Tariffs can make your products more expensive and less attractive to overseas buyers, so you need to know the charges your products will attract before you commit to a new market.
You can get a big head start in finding tariff information by using the Ministry of Foreign Affairs and Trade (MFAT) tariff finder or the World Trade Organisation’s tariff download facility. You can search the databases by product name, but they work best when you know the approximate Harmonised System (HS) code for your product. HS codes are used by customs authorities around the world to identify products and apply tariffs. The longer the code is, the more precisely it describes your product. The first six digits of an HS code are usually the same worldwide – after that, there can be up to eight further digits, which often vary from country to country.
The (NTAU) can help you to find out the first six digits of your HS codes – call +64 4 473 6099 or email firstname.lastname@example.org.
To get a longer and more precise HS code for a particular market, look up and contact the local customs authority online, or talk to a customs broker or freight forwarder who has done business in that market.
I want to find out about packaging and labelling for exportPackaging and labelling requirements can be very different from country to country, so get as much information as you can before making the decision to export.
Depending on where your products will be sold, you might need to use different materials or labels, and include different types of information. In some countries, you might have to translate all your packaging or labels into the local language – in others, applying a sticker with a few key details will do the job.
Make sure that you check out all of the requirements for packaging and labelling before tackling a new market, including anything that’s needed during transport or distribution.
You’ll find more details on the kind of things you need to think about in our guide to understanding international compliance requirements.
We suggest that you work with a customs broker or freight forwarder, or get advice from a lawyer in-market, to understand all the requirements for your product and the place where it’s headed. The Customs Broker and Freight Forwarder Federation (CBAFF) has a list of customs brokers and freight forwarders within New Zealand.