Welcome to Romania, the largest of the Balkan countries. Romania has a rich culture and history and is home to diverse landscapes from dramatic mountains and rolling hills to a coastline on the Black Sea. It borders Bulgaria, Hungary, Moldova, Serbia and Ukraine, and shares a maritime border with Turkey.

Romania is relatively bureaucratic with a large domestic market and a young educated workforce. Its prominent position in Eastern Europe sees it as a gateway to the Balkans for many businesses, and the country’s capital Bucharest is one of the largest financial and industrial centres in the region. In addition, Romania has responded well to global and regional challenges and is expected to continue to grow at a steady pace.If you’d like to find out more about this unique European market, download our Romania market guide on this page.

Quick facts

Here's a snapshot - you can find more detailed data in our guide.

Free trade agreements  None       
Ease of Doing Business ranking1  36 of 190                                                               
Corruption Perceptions Index ranking2  59 of 176

World Bank Ease of Doing Business 2017
2 Transparency International

Getting to Romania

Flying from New Zealand to Romania means at least one stopover. Emirates, Qatar Airways and their respective code share partners all offer non-direct flights. Depending on the stopover destination and waiting time, flight time is at least 27 hours.  

When to visit

Romania has a temperate-continental climate, characteristic for Central Europe. This means very distinct seasons with hot summers and long cold winters.
Many businesses are closed during Easter, Christmas and the peak summer season. There are also national holidays so, before making arrangements, it’s a good idea to familiarise yourself with Romania’s national holidays.
Before you go, it’s also worth checking Safe Travel for travel advisories on Romania.

Cultural tips

Romanians are humble, hospitable courteous people who enjoy talking about family, travels and interesting events.
Business culture tends to be formal with a high level of bureaucracy. First impressions, protocols and proper etiquette are important. Given this, it’s best to wait for hosts to determine a more informal approach. 
To find out more on cultural tips in Romania, read our guide on this page.

Working in-market

Getting the most out of your visit means hitting the ground running. Co-working is an excellent option if you’re staying put for more than a few days. Facilities vary, but typically you can expect a desk, and access to wifi, printer / scanner, tea / coffee and a lounge area. Some facilities may offer extended perks such as parking and on-site cafes. If you’re visiting the market solo, it also means the chance to work in the company of other like-minded business people and freelancers. Co-working spaces can be searched by city on Places to Work.

Connect with NZTE in Romania

If you’re an NZTE customer and preparing to visit Romania, please get in touch with your Customer Manager to discuss your plans and possible areas of assistance. If you don’t have a Customer Manager, contact our Advisor Team for more information.

New Zealand's relationship with Romania

If you're looking for more information about our trade and diplomatic relationship with Romania, take a look at the Ministry of Foreign Affairs and Trade website. Their Romania page is packed with information, including a list of embassies and details of recent official visits.


Romania market guide

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  • I'm visiting my market. How can NZTE help me?

    If you’re an NZTE customer, please get in touch with your Customer Manager to discuss your plans and possible areas of assistance. If you don’t have a Customer Manager, contact our Advisor Team for more information.

  • I want to find an in-market distributor for my business
    NZTE doesn’t maintain lists of distributors for specific products and markets. We encourage companies to do as much of the initial search process as they can for themselves, while bringing in professional help where needed.

    You’ll find useful information on researching, finding and selecting the right distributor for you in our Export Essentials guide to understanding your channel partner options.
  • I want to find out about regulations and tariffs for export
    Regulations and tariffs should be one of the first things you find out before exporting. They often determine whether a market will be easy or hard for you to export to, or whether you should try to do business there at all.

    Understanding regulations in your export destination is a must-do. For an introduction to what you need to think about, see our guide on understanding international compliance requirements. This includes tips on how to research regulations, as well as insights on local regulations, standards, health and safety, and dealing with local bureaucracy.

    It’s a good idea to take a look at the rest of the international compliance process while you’re doing your work on regulations – see more information in our guide to understanding international compliance requirements.

    If you’re planning to export food or food-related products, you should also check out the food exporting page on the Ministry for Primary Industries (MPI) website. MPI maintains a list of Overseas Market Access Requirements (OMARs) for New Zealand food products in different export markets – search and identify OMARs for your product online

    Tariffs can make your products more expensive and less attractive to overseas buyers, so you need to know the charges your products will attract before you commit to a new market.

    You can get a big head start in finding tariff information by using the Ministry of Foreign Affairs and Trade (MFAT) tariff finder or the World Trade Organisation’s tariff download facility. You can search the databases by product name, but they work best when you know the approximate Harmonised System (HS) code for your product. HS codes are used by customs authorities around the world to identify products and apply tariffs. The longer the code is, the more precisely it describes your product. The first six digits of an HS code are usually the same worldwide – after that, there can be up to eight further digits, which often vary from country to country.

    New Zealand Customs can help you to find out the first six digits of your HS codes – email VOC@customs.govt.nz.

    To get a longer and more precise HS code for a particular market, look up and contact the local customs authority online, or talk to a customs broker or freight forwarder who has done business in that market.
  • I want to find out about packaging and labelling for export
    Packaging and labelling requirements can be very different from country to country, so get as much information as you can before making the decision to export. 

    Depending on where your products will be sold, you might need to use different materials or labels, and include different types of information. In some countries, you might have to translate all your packaging or labels into the local language – in others, applying a sticker with a few key details will do the job. 

    Make sure that you check out all of the requirements for packaging and labelling before tackling a new market, including anything that’s needed during transport or distribution. 

    You’ll find more details on the kind of things you need to think about in our guide to understanding international compliance requirements.

    We suggest that you work with a customs broker or freight forwarder, or get advice from a lawyer in-market, to understand all the requirements for your product and the place where it’s headed. The Customs Broker and Freight Forwarder Federation (CBAFF) has a list of customs brokers and freight forwarders within New Zealand.

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